HISTORY AND TREND OF BADGE ENGINEERING

Badge Engineering is basically a practice of applying a  different manufacturers logo or brand name to any existing product and try to market it as a different product.
Economies of scale are the reason of this technology development as it helps a lot to reduce the research and development costs.

The first industrial mass example of badge engineering was in the year 1926 when Nash motors introduced small size cars names Ajax which were discontinued in the same year. As the Nash brand was prestigious and known to the public hence the management took a decision to rename the Ajax brand cars as Nash Light Six. Ajax to Nash conversion kits were also distributed to existing owners so they dont feel cheated and there is no drop in the resale value.

Nash light Six

Talking about India, The initial badge engineered cars were the Hindustan Ambassador which was derived from the Morris Oxford 3, Premier Padmini which was derived from the Fiat 1100.

Morris Oxford 3

Hindustan Ambassador

                         


Later on cars like the

1. Fiat 124 was a platform for Lada Riva and Premier 118 NE

Premier 118 NE

Fiat 124

                                          


2. Skoda Rapid and Volkswagen Vento,
3. Nissan Sunny and Renault Scala,
4. Renault Duster and Nissan Terrano,

Renault Duster

Nissan 

These car had similar platforms and interiors to some extent but the exteriors were mostly different and it was difficult for the general public to understand that they were the same cars.
But now the trend is changing and Maruti Suzuki India Limited as Tied up with Toyota Kirloskar motors and launching Maruti Suzuki Baleno as a badge engineered Toyota Glanza.
This new model is actually just a badge replacement. Every body panel of the car is same including the interior and exterior and only the Suzuki badges have been replaced by the Toyota Badges. It will be exciting to see how the consumers respond to such cars.

Toyota Glanza

Maruti Suzuki Baleno

HYDROGEN THE FUTURE OF MOBILITY

Hydrogen the element having the atomic number 1 is the also the number 1 substance which can be used for the mobility purposes by being used as a fuel for vehicles. It is the most abundantly available chemical in the universe. Most of the hydrogen on Earth exists in molecular forms such as water or organic compounds

Coming to Mobility, many of us know that hydrogen has been used as a rocket fuel since many years. A very few people know that before being used in rockets, Swiss inventor Francois Isaac de Rivaz in 1807 designed the first 4-wheel prototype that ran on hydrogen and oxygen gas. This was a vehicle which consisted of an internal combustion engine which used oxygen and hydrogen gas in the engine compared to todays engines which use Petrol or Diesel along with oxygen.

First Hydrogen Vehicle

In 1860, Frenchman Etienne Lenoir developed the 3-wheel Hippomobile. In this vehicle the novelty was that the hydrogen was created for the car by electrolysis of water and the resulting gas was run through the combustion engine. In 1966 General Motors created the first hydrogen fuel cell car. Though fuel cells have been around since the early 1800’s, General Motors was the first to use a fuel cell to power a vehicle.

General Motors Electrovan

Technology has come a long way and now and the fuel cell technology is becoming popular and more advanced with time. The first FCV used one hydrogen cylinder and one oxygen cylinder whereas todays FCV technology uses the oxygen from the air in the atmosphere making the system more efficient and light.

After fossil fuels the current trend is to switch to electric vehicles and Hybrids, But the problem currently in country like India is that most of our power is generated from coal powered electricity generation plants which leads to a lot of pollution and does not solve the problem of improving the air quality. Secondly the battery charging process is very slow and there are no charging stations available in the country and the range is also very less.

EV powered by Coal Power

The beauty of hydrogen fuel cells is that you get electricity, heat and (potable) water as outputs with hydrogen and oxygen as inputs. Hydrogen Fuel Cell vehicles generate electricity using compressed hydrogen from the tank and oxygen from the air and that electricity helps to power the motor mounted on the vehicle. They are also called as Zero Emission vehicles.

These vehicles have a complex design as have a lot of components and are also expensive, but in a long run are better as Hydrogen used in fuel cells has an energy to weight ratio ten times greater than lithium-ion batteries. To conclude, hydrogen fuel cells offer a potentially very clean, energy dense and easy and fast recharge energy source for vehicles and other systems, but are currently complicated, expensive and somewhat dangerous to operate, but I think with the advancements and development it will be the future of mobility.

Leading car manufacturer Hyundai Motor has launched its new generation Nexo Fuel Cell vehicle. The Nexo fuel cell SUV delivers the world’s best fuel cell efficiency and a driving range of 666 km. Its dedicated vehicle architecture delivers improved power-to-weight ratio, faster acceleration and cabin space. Aside from water, the Nexo has zero tailpipe emissions. And what’s more, it also filters and purifies the air as it drives.